Parmonia Consultores

Working with organisations across different industries and countries, there is one word that consistently generates the same misunderstanding: performance. At Parmonia Consultores, we have spent years stopping conversations to clarify what we actually mean by this term — whether working with clients on transformations or with other companies, and even professionals sharing experiences and lessons learned. This article is that explanation. The most common misunderstanding Our

There's a topic that gets talked about a lot and is understood very little. We talk about channels, tools, frequency, and formats. We build protocols, style guides, and tone frameworks. And yet, in most of the organisations we've known and accompanied, communication remains a permanent source of friction, misunderstanding and distance. Why? Because we rarely talk about its essence. About why it exists. About its ontology. That's the conversation we want to open today. The Que